The Fourth of July ignites the start of the summer travel season. Whether it’s a few days at the beach, a trip to visit relatives in another state, or a couple of weeks in another country, summer trips are all about breaking routines and getting away from it all. So what does travel look like for Hispanic Millennials?
Nearly 60% of Hispanics 18 to 29 have taken a trip within the U.S. in the last year or a trip abroad in the last three years. Among those who have traveled, domestic trips are slightly more common than foreign: nearly eight-in-ten have traveled within the U.S., compared with seven-in-ten who have traveled abroad. Three to five days is the most common length for trips within the U.S. among adult Hispanic Millennials who have traveled domestically in the last year – and more than a quarter went away for more than six nights. Their trips tend to be inexpensive, with the most common cost being under $300 (29% of Hispanic domestic travelers 18 to 29). Adult Hispanic Millennials also are more than twice as likely to travel by car as by plane, with 57% traveling by car and 25% by plane. Additionally, they cut costs by staying with friends and relatives (42%) more than in hotels (35%). The top regions they visit are the Pacific (35%), Mountain (23%), and South Atlantic (19%).
Among adult Hispanic Millennials who have traveled abroad, nearly 60% went to Mexico and the Caribbean, and another 20% visited Central and South America. Not surprisingly, Mexico was the top individual destination, receiving 42% of foreign travelers. More than a third of foreign travelers have taken two or more round trips in the last three years. Their trips are relatively inexpensive, and likely to be trips “back home.” Close to 40% spent less than $1500 on individual trips abroad.
Within the adult Hispanic Millennial demographic, those who travel have a younger skew. The 18 to 24 demographic over-indexes in travel – they represent 66% of Hispanics 18 to 29, but 70% have taken a domestic or foreign trip in the recent past. This younger group is also slightly more likely to have traveled abroad than in the U.S.
Hispanics 18 to 29 without kids are more likely to travel than those who are parents. 68% of this group does not have children, and 72% have traveled recently. This is quite different from Hispanics in their 30s, who are more likely to take a trip if they have kids: 62% have them have children, and 66% of them have traveled.
Employment status does not appear to have a major influence on adult Hispanic Millennials’ ability to travel. 39% of them have full-time jobs and 38% of them have taken a recent trip. Full-time students over-index in travel. Hispanics 18 to 29 who have traveled have higher household incomes than Hispanics 18 to 29 overall, so other family members may be subsidizing or covering their costs.
Adult Hispanic Millennials who travel tend to be curious: compared with Hispanics 18 to 29 overall, travelers over-index in enjoying learning about new things even if they don’t seem relevant to them, sharing knowledge with others, and putting things together in new ways. They’re also more likely to view themselves as adventurous.
Compared with Hispanics in their thirties and non-Hispanics 18 to 29, adult Hispanics Millennials are least likely to travel (64% of Hispanics 30 to 39 and 67% of non-Hispanics 18 to 29 have traveled domestically or abroad recently, compared with 59% of Hispanics 18 to 29). Domestic travel accounts for the difference between Hispanics Millennials and thirty-somethings – thirty-somethings are more likely to have traveled in the U.S., while both groups’ rates of travel abroad are nearly equal. Non-Hispanics 18 to 29 have the highest rates of domestic travel among the three groups, as well as the lowest rates of foreign travel.
As with most young adults, Hispanic Millennials travel as they are able to – affordably. Whether driving for a coastal getaway here in the U.S. or joining family for a trip to their home country, they enjoy getting away from home and having new experiences.
Jose Tillan is General Manager for Tr3s: MTV, Música y Más.
For more research and insights from Tr3s, visit http://inside.tr3s.com/blog.php.
Source: Experian Simmons, Winter 2011 NHCS Adult Survey 12-month
The post Travel and Tourism for Hispanic Millennials appeared first on Viacom Corporate.
