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Hispanic Millennials and the Economy: Hit Hard, But Still Optimistic

The No. 1 life goal among Hispanic Millennials is to have a successful career, according to the 2011 Maximo Report. But getting a start on that career is no easy feat: while young adults in general...

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Hispanic Millennials: Active on Social Media, Open to Sharing About Favorite...

If your brand is looking to connect with young consumers, social media is the platform for engagement. According to Simmons, Hispanic Millennials are a ripe target, with nearly 3 out of 4 Hispanics 18...

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Travel and Tourism for Hispanic Millennials

The Fourth of July ignites the start of the summer travel season. Whether it’s a few days at the beach, a trip to visit relatives in another state, or a couple of weeks in another country, summer trips...

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Quinceañeras, A Celebration of Uniqueness

This month, Tr3s wraps up the 8th season of the hit show “Quiero Mis Quinces,” which targets bilingual/bicultural Latinos. The unforgettable quinceañera party of New Jersey identical twins Saned and...

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College Enrollment Increases Among Hispanic Millennials

A Pew Hispanic Center study last year revealed that the rate of Hispanic college enrollment grew by 24% from 2009 to 2010, driving enrollment among total U.S. 18- to-24-year-olds to an all-time high of...

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Hispanic Millennials and Music Discovery

Music is an essential part of all the Millennial lifestyle – and for Hispanic Millennials, it’s a fundamental part of their family life. Young Latinos generally have more of a foundation in music than...

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Latin Artists Can Reach New Audiences Via Zumba

In the mid-90s, Alberto “Beto” Perez was on his way to teach an aerobics class in Cali, Colombia when he realized he’d forgotten his traditional aerobics music. With no time to turn back, he improvised...

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Hispanic Millennials on Traditional Foods and Cooking

We know that Hispanic Millennials straddle two cultures – and that tendency plays out in their food preferences and habits. They love their chilaquiles and arroz con pollo, as well as their chili dogs...

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Hispanic Millennials and Healthy Eating

In last week’s post, we saw that adult Hispanic Millennials love traditional Latin foods and are more likely than non-Hispanics to cook with fresh ingredients.  This week, we analyzed habits relating...

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Hispanic Millennials: How They Decide to Buy Clothes

Last year’s Tr3s Millennial study revealed that when it comes to style, Hispanic Millennials want to be “unique, but not a freak.” They aim to stand out and be original — without being seen as weird....

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